How Air Fresheners Transform Spaces

What is one of the first things you notice when you enter a room? Chances are the smell has a large impact on your first impression.

If you enter a room and are met with an unpleasant odour, you will likely form a negative opinion of the establishment.

This is where air fresheners can help. Air fresheners are capable of much more than just masking odours – they can have a surprising effect on our mood and productivity too.

We’re going to explore how air fresheners can play a key role in creating a welcoming and productive environment, and the positive effects they can have on your customers and employees alike.

The Science of Smell: How Scents Affect Mood and Behaviour

Your sense of smell is closely linked to the emotional and associative learning area of your brain. This means that your brain can learn what is a ‘good’ smell and what is a ‘bad’ smell – and impact your emotions accordingly. This connection explains why certain smells can uplift your mood or cause discomfort.

Maintaining adequate Indoor Environmental Quality (IEQ) is essential for maintaining a positive environment in an organisation. This includes air quality and odours in the air. Not only is IEQ important for enhancing health and wellbeing, but is also affects mood and productivity. Equally, bad odours can negatively impact mood, stress levels, and can cause discomfort.

How Pleasant Smells Improve Mood, Focus, and Creativity

With an understanding of how closely scent is connected to emotion and behaviour, we can examine how introducing pleasant fragrances into your space can make a real difference – especially for employee wellbeing and customer experience.

Scent in the Workplace

To foster a positive working environment, employee satisfaction is essential. Creating a positive workplace environment not only boosts employee satisfaction but also improves productivity and operational efficiency. If the physical environment is unpleasant, it can lead to lower mood, lower morale, and lower productivity.

A study revealed that some of the most common workplace complaints include poor ventilation, unpleasant odours, and unsatisfactory bathrooms and toilets.

Unpleasant odours can lead to loss of concentration, irritability, and can even increase stress levels. They could also contribute to employee absences by triggering health issues such as headaches.

Scent can also be a useful resource in a creative work environment. Studies show that people who are exposed to a pleasant scent demonstrate higher levels of creativity and problem-solving.

Whether your goal is to enhance job satisfaction, boost performance, or create a more productive workspace, cultivating a pleasant and inviting atmosphere is essential for your workplace.

Scent and Customer Perception

We all understand the importance of your company’s brand image, but have you considered scent as a part of that?

Scent is just as important when considering your consumers. Customers’ opinions of a business can be largely affected by the physical environment.

Scent is an often-overlooked element of a company. You might carefully design your showroom – maintaining tidiness, consistent branding, and attractive product displays – but if you forget about the air quality and the cleanliness of your washroom, it can leave a bad impression. In fact, 32% of consumers would not return to a company if the hygiene wasn’t satisfactory on their first visit.

The perceived cleanliness of your business can change customer’s perceptions of the company, your products, and your services. If it’s not satisfactory, that could reflect on your services. If you show that you care about hygiene, it portrays that you care about your customers too.

Some brands even use scent marketing to connect to their target audience. Scent marketing uses fragrance to create sensory experiences that influence buying behaviour and boost customer satisfaction.

There are many benefits of scent marketing for businesses. Scent helps to improve the customer experience in your store by creating a welcoming environment. A pleasant atmosphere can result in increased shopping time and even convince customers to make a purchase.

For instance, athletic apparel brand, Nike, trialled scent marketing in their stores and found that adding a pleasant fragrance increased the likelihood of customer purchases by 84%. Additionally, customers had a higher opinion of products, believing the shoes were worth more due to the store’s pleasant smell.

Research shows that purchases are often made on emotion (90%) rather than logic (10%). Therefore, ensuring that you are creating an enjoyable shopping experience is essential.

Why Every Business Needs Professional Air Fresheners

So, what can you do to improve the scent in your business?

Air fresheners are an essential for odour control as they help to eliminate persistent malodours.

First impressions last and using an air freshener can demonstrate professionalism while instantly enhancing the experience of both your customers and employees.

The Best Commercial Air Freshener Solutions for Your Business

At Cathedral Hygiene, we provide a range of air care solutions, allowing you to choose the perfect product tailored to suit your needs.

Choosing the right air freshener for your business is essential. It can depend on a variety of factors such as the size of the room and the amount of foot traffic. If you’re unsure which air freshener is right for your business, don’t hestitate to get in touch with one of our friendly representatives today.

Improve Your Business Environment With Cathedral Hygiene

We recommend investing a professional air freshener service for your business. Our expert team at Cathedral Hygiene offers professional installation and ongoing maintenance. We also offer regular service visits, guaranteeing a consistent fragrance. This means that you can focus on running your business while we take care of the air quality.

Browse our air care range here or contact us today for more information.